Wherever you are, you are coached as if you are here!

Triathlon, Running, Cycling, Swimming, Adventure Racing Professional Coaching with a unique, different and fun 360 approach. Healthy, Fit and Fun to keep you in your sport for life! This is personal! You can be coached wherever you may be and it is still all about you. Kevin is based in Phoenix, USA and currently coaches athletes  worldwide including; Australia, New Zealand, Dubai, Texas, and the UK.


Kevin West Coaching has over ten years of successful face-to-face, remote and blended coaching experience. Together, we will reach your goals in a realistic and practical way. We work together to adapt your training in order to develop your skills, knowledge, and conditioning. Kevin is a USA Triathlon Certified Coach - why is that important?   Click here!

Coach Kevin has worked with a range from elite age groupers to more 'normal' people who just want to finish a particular race or event. Total beginners have to start somewhere - here! Everyone is unique and no one deserve generic 'copy & paste' coaching. You need a blend of skills, reinforcement, and fun - you get all of this with Kevin West Coaching.

Different means attention to your nutrition, flexibility, strength, psychology, cross fitness, skills, feedback and work/life balance. 

If we do the same things, we get the same results something which means we all get to a point where we don't progress or don't even get going in the first place!  And that's the difference - with Kevin, you will do things differently and get better, long-lasting results!

Who is Kevin West?

Kevin's Sports Bio

LATEST 2019 - Arizona State Champion 40km Time Trial (Two Person Team) & 2nd Individual

3 X Ironman participant World Championship, Hawaii
2 X Ironman AG Champion, South Africa
2nd Place AG Ironman, South Africa
2nd Place AG Iron Distance Vitoria, Spain
1st AG Half Ironman, Dubai
IM fastest 9:42 Hours
TT Cat 3 Wisconsin State Champion
1st Overall Abu Dhabi Marathon
5km fastest 16:18 Mins
10km fastest 34:32 Mins
21km fastest 1:17 Hours
42km fastest 2:42 Hours

And some  very useful DNF (Did Not Finishes) from which more than you can imagine was learned!

Kevin has been coaching for over ten years. Those he has coached successfully have included elite level age group champions at all triathlon distances and people who never thought they could finish a short distance event. A lot has learned the 'hard' way' and Kevin believes in making what can be complicated, as simple as possible - there is no secret! Kevin especially enjoys coaching newbies - total beginners and see them develop. A total 360 approach is used whereby it's not just 'a plan'. Working together we assess where you are now, what is practical and achievable so that you can enjoy your sport, succeed, and come back for more.

Rave Reviews

Chris V Man 2.jpg

"Just wanna give a MASSIVE shout out to the  "Capi-tain" and my "Sensai" Kevin West, who worked closely with me to help me reach my personal racing goal/target I set myself for the recent 70.3 in Australia. Despite being on the other side of the world he once again has mentored me to reach my top potential and get as much out of me as possible. He first coached me in 2010 to do a full Ironman in Australia.
The Cap has pretty much trained me since my beginning & throughout my entire Triathlon/Endurance events starting in Dubai and thus far has helped and guided me to hit every goal I have every set myself since, so hats off to Kevin. Be sure to hit him up... He is an absolute Boss..."

Chris Vieira

J and J_edited.jpg

"Kevin has coached us since 2010. We started as beginners but within six months, Janice had won her Age Group at the 70.3 Half Ironman Singapore in 2010. We made very quick progress with Kevin, who made sure we trained using a variety of innovative approaches. Julio won first place in his Age Group in Ironman South Africa in 2012 and then a respectable 10th in his Age Group at the World Ironman Championships in Kona, Hawaii the same year."

Julio Sanchez and Janice Clarke

Los Olivos Cycling & Triathlon Camp, Andalusia, Spain


"Having been an indoor fitness fanatic before meeting Kevin in 2007, I thought that endurance racing was not for me until I asked for his help training for my first Ironman in South Africa back in 2010. His help was instrumental to the smallest details, and he planted the seeds of my transformation to a more efficient athlete in the top third of my age group having finished 10 full iron distance triathlons and countless other half distances and local smaller races so far. I highly recommend him, he's a no-nonsense coach who has legendary hands-on knowledge of training and racing."

Hassan Itani

Choose Your Coaching

For Your Triathlon, Targeted Bike, Run or Swim Event or just to be fit & healthy

Do you want to complete your first ever triathlon (short distance only!), your nth one or even the daddy of them all? I've been there, done that and have far too many T Shirts!
Complete preparation for a successful finish of all running events is guaranteed - all you need to do is finish healthily and eager to do more!
Cycling? Le E'tape du Tour, anything? I've done loads and can get you to, too!

Silver Doubloon.jpg

Silver Doubloon

$75 per month

Best for newbies and those who are happy just participating in the shorter events. Designed around you, your life, and realistic results.

Piratas del Mundo

Board the shippe here.

Piratas del Mundo is a very active  global multi-sport club which sails with souls of old and new. Triathlon, Running, Swimming, Cycling and just plain social is fine with us. 

El Capitan Kevin West launched the shippe named TriPirates Dubai in 2009. It has now developed into the Piratas since things have changed, but the spirit hasn't.

Our shippe is mainly based on Facebook and all are welcome on-board!

So, now we raise our flag with ambitions anew and endless horizons. We may have been blown to the wind to the far side of the oceans, yet we haven't lost the spirit.


Upcoming Events

  • Oct 05, 2019, 7:40 AM – Oct 20, 2019, 11:40 PM
    Alcalá la Real, 23680 Alcalá la Real, Jaén, Spain
    Cycling,Trail Running, Road Running, Swimming (endless pool, 25m pool & open water), Hiking, Cultural Visits. All are welcome to come to https://www.losolivoscttc.info/ in Alcala La Real, Andalusia, Spain any time between these dates (and beyond of course!). Fun, Social and Rewarding!

Upcoming Events

  • Thu, Feb 06
    San Francisco
    Feb 06, 2025, 10:00 AM
    San Francisco, CA, USA
    Nothing Like It